3 Ways to Use a Corporate Quiz to Build Your Business

Quizzes posted on a corporate website are excellent for employee training or pre-employment questionnaires. But that’s just the beginning their usefulness. For instance, generate more visitors to your website with a straightforward quiz that takes benefit of the viral nature of social media marketing networks. A well thought-out quiz can also offer you valuable insight into your prospects and customers, and their buying decisions. Here are three ways to use a corporate quiz to market interaction and solicit information.

1. Become familiar with your customers

With online quizzes, there is no need to call customers or throw away cash mailing surveys. Prospects can complete your corporate quiz online whenever they have time. Quizzes let you ask what’s important to your site visitors and what they want from your company without making customers feel intruded upon.

Develop a quiz that lets visitors provide feedback about certain aspects of your products or services. You could be very surprised at their answers. You can also create a quiz testing your vendors’ or resellers’ knowledge about your products. Because these folks are charged with presenting your services or products to end users, they need to be well versed about your entire line.

2. Create a quiz to activate site visitors

Have just a little fun! Quizzes utilizing trivia questions about the history of your company, or its products and services, go quite a distance toward engaging site visitors. Also, they are useful as a research tool for the marketing department.

Learn a lesson from Pepsi. They didn’t buy Super Bowl ad time this season. Instead Harry Potter Spells asked people what charity they wanted the amount of money (which normally could have been used for advertising) donated to. That is an excellent example of how to engage website visitors while showcasing your company’s values.

3. Drive traffic through social media

Take advantage of Facebook, Twitter, LinkedIn and other social networks when you create a quiz. Send a tweet providing people with information then keep these things share their opinions by taking your quiz.

If your business has a company page or fan page on Facebook, post a comment with a link to your website asking for your followers’ opinions on your own new product or service.

Furthermore, post links to your corporate quiz to the various groups your organization belongs to within LinkedIn. This can send an entire community to your website at once. These groups can offer you with data and opinions in just a matter of minutes.

When you create a fascinating and relevant corporate quiz you engage your prospects, collect vital marketing intelligence, and dramatically improve customer relations.

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