Using SMS Marketing to Grow a Traditional Brick and Mortar Business

If you are a traditional bricks and mortar business I believe you will find SMS marketing to be an exceptionally useful tool for attracting new customers and for building up customer loyalty. Increasingly retailers are having to look for new ways to generate footfall due to the decreased spending power of consumers and much more competition from multi-nationals. A SMS marketing solution can help independent people set themselves in addition to the large chains and drive up profits, even in an economic downturn. Here’s how:

1. SMS text marketing is fantastic for retailers of all sizes and types desperate to run promotions, make discounts available and increase customer loyalty and retention.

A retailer, by advertising its SMS service, will build an opt in set of consumers interested in their products. This database of names and mobile numbers begins to cultivate when a consumer texts in a special keyword to a mobile number supplied by the SMS company. The retailer then uses their SMS account to send a special promotion out with their opt in database. It’s wise to make exclusive offers to the list as the more a retailer makes their customers feel important they are likely to increase loyalty and repeat business.

When customers receive a text they then may bring the text into the store and present it for redemption contrary to the special offer. Viral marketing also comes into play here because customers who have the offer is of real value will naturally forward on the text to their friends.

2. A SMS marketing solution could also be used for delivering important information. This consists of simple thank you messages and for time-sensitive information such as for example appointment changes. For text message marketing , an automobile dealer can notify customers when their vehicle is ready for pick up and pharmacies could text customers when their prescription is ready.

The list of great things about SMS marketing is endless because when a retailer has a steadily growing opt in set of interested customers they should just respect and nurture that list and make certain all SMS messages are welcomed. This is attained by offering genuinely great value to the database. Don’t overdo it, although contacting your list regularly is okay when you continue to offer great value and important info.

Customers will be keen to get from a retailer who treats them like their finest friend. This process will set them aside from competitors including the large multi-national chains.

Roy McDonald may be the founder and owner of Txt Solution, a specialist provider of the UK’s leading Online SMS service, providing simple, reliable, low priced text services to over 100,000 businesses, clubs and organisations.

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